It is not possible to sell products or set of services online if you do not have a well drafted advertising campaign. People start buying your products and services when they know about what you offer. The success of a product is measured by the impressions and clicks that you get. CPM (Cost Per Mile) is defined as the cost per thousand impressions. When an online advertisement campaign is executed, the success factor is measured through the number of clicks or impressions. Through CPM, you can get a clear idea of whether the advertisement campaign has been successful or not
The formula for CPM is given as:
CPM = (Total Cost of ad / Number of Impressions) *1000
We can go through an example and gain more understanding for this
Consider that the total cost of the ad is 100000 and the impressions attained are 10000.
Thus, CPM would be given as:
CPM = (100000 / 10000) * 1000
CPM = 10000
It is much simpler to use an online tool and determine CPM rather than perform manual calculations. Using out calculator, you can attain completely accurate values for CPM. On the other hand, if you are using manual methods, the calculation becomes much simpler. You do not need to perform any steps without technological assistance.
To use this calculator, you need to perform the following steps.
This is an online tool and no installations are needed to use it. Along with that, it is free and no charges are applied on any of the features. You can perform as many calculations as you want because no restrictions are applied on the usage.
To interpret the formula of CPM in a better manner, let us consider the formula again.
CPM = (Total Cost of ad / Number of Impressions) *1000
The total cost of the ad varies from one brand to the other and a definite value is not present.
It is a big hassle to determine CPM if you are a busy advertising expert and not using a technological tool. This calculator suits all busy professionals who need to keep a check on their brand is performing. These people do not have the time to calculate the CPM manually every now and then. By using this calculator, they are able to perform calculations accurately without any hassle.
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