How to Choose the Right General Contractor: What You Need to Know

How to Choose the Right General Contractor: What You Need to Know


When it comes to building a home, renovating a kitchen, or managing a commercial construction project, one decision can make or break your experience: choosing the right general contractor.

A general contractor (GC) is a licensed professional responsible for overseeing construction projects from start to finish. Whether it’s hiring and managing subcontractors, securing permits, or ensuring work is completed on time and on budget, a GC plays a crucial role in bringing your vision to life.

But with thousands of options out there, how do you find a top general contractor you can actually trust?

Let’s break it down.

What Is a General Contractor?

A general contractor is the person or firm in charge of the day-to-day operations at a construction site. They’re responsible for:

  • Hiring and managing subcontractors (plumbers, electricians, painters, etc.)
  • Coordinating with architects, designers, and city inspectors
  • Ordering and managing materials
  • Ensuring everything complies with local building codes and safety regulations
  • Keeping the project on time and on budget

In other words, a GC is your project manager, quality checker, and problem-solver all rolled into one.

According to the U.S. Bureau of Labor Statistics, the construction industry employed over 490,000 general contractors as of 2023. With demand for home renovations and commercial development rising steadily, the need for reliable, skilled contractors continues to grow.

7 Steps to Choose the Best General Contractor for Your Project

1. Define Your Project Clearly

Before reaching out to contractors, create a scope of work. What do you need done? What’s your budget? What’s your ideal timeline?

Top general contractors will be more effective if you’re clear about your goals from the start.

2. Ask for Referrals and Check Reviews

Word-of-mouth is one of the most reliable ways to find a trusted contractor. Ask friends, neighbors, or colleagues who’ve completed similar projects. You can also browse sites like:

  • HomeStars (Canada)
  • Houzz
  • Angi (U.S.)
  • Google Business Reviews

Look for consistent ratings and pay close attention to how contractors respond to negative feedback.

3. Verify Licenses and Insurance

Make sure any licensed general contractor you're considering holds the proper credentials for your region. They should have:

  • A valid contractor’s license
  • General liability insurance
  • Workers’ compensation coverage

This protects you in case of accidents, damage, or legal issues.

4. Review Past Projects and Portfolios

Don’t just take their word for it—ask to see similar projects they’ve completed. This is especially important if you’re doing a custom home build, commercial construction, or heritage renovation.

Top general contractors will be proud to show off their work.

5. Get Multiple Quotes (But Don’t Automatically Choose the Cheapest)

Price matters—but so does quality. According to HomeAdvisor, the average cost of hiring a general contractor ranges from 10% to 25% of the total project cost. Be wary of bids that are unusually low—this could be a red flag for cutting corners or hidden fees.

Compare line items in each estimate and ask about what’s included.

6. Check Communication and Compatibility

Do they answer your calls? Are they transparent about delays or changes? Construction management is complex, so clear communication is key. You’ll be working closely with this person for weeks or months—make sure you feel heard and respected.

7. Read the Contract in Full

Before signing, go over every detail in the contract:

  • Payment schedule
  • Timeline
  • Materials used
  • Cleanup responsibilities
  • Warranties

A reputable contractor will walk you through it and welcome your questions.

Bonus Tips

  • Visit Active Job Sites: You’ll learn a lot about how they manage their crew and keep a site organized.
  • Avoid Large Upfront Payments: A common payment structure is a deposit of 10%–20%, with progress payments as work is completed.

  • Check for Red Flags: These include vague timelines, no written contract, or asking for cash payments only.

Final Thoughts

Choosing a general contractor isn’t just about comparing prices—it’s about finding a qualified partner who can bring your vision to life without stress. Whether you’re looking for a top-rated general contractor in Toronto, construction manager in New York, or a licensed GC in Vancouver, doing your homework can save you time, money, and major headaches.

By following these steps, you’ll be better equipped to make an informed, confident decision—and end up with a finished project you’ll be proud of.

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